Why I’m Giving Up Fast Fashion

 I would never want to stay in a plateau but for now, I’m back to basics.

Not literally tho! What I mean is, I’m still going to wear dresses or whatever I want but there will be limitations from now on. Here’s a short back story about this epiphany. My friend Emika posted this video about clothing waste early this morning so I shared it. I’ve haven’t been shopping since I got back from Japan last August but I did shop 3 pieces of bottoms, a dress and a jacket, from Forever 21 last month. Aside from the denim skirt that I wore in this post, I’m not wearing any of those clothing anymore. I feel very guilty about it.

I think, one of the reasons why I can’t be a full-pledged fashion blogger, I’ll always feel guilty about buying fast fashion. For me it’s not natural to ignore if you’re already informed about the issue. If you’ll notice, I only take OOTDs once or twice month. I don’t have a lot of trendy clothes lol. I’m sure knowing about the problem won’t make you change your mind right away but I’m just doing it slowly without forcing anyone to do so. This challenge is also very personal to me since I grew up loving fashion and enjoying shopping (way more than the usual person).

For those who feel iffy about vintage clothes, here’s a reason why you shouldn’t. Watch the video. I always enjoy buying second hand clothes in Japan since they all look brand new, I also don’t mind buying at ukay ukay (thrift shops) in Tagaytay hehe (my preference).

How to reduce clothing waste?
1. Don’t buy from fast fashion brands.
2. Maximise your closet.
3. Only buy what you need.
4. Buy second hand / vintage.
5. If you have existing clothes from fast fashion brands, make sure you use them enough.
6. Follow the minimal wardrobe rules. (So far I’ve followed it since I only bought exactly 5 brand new clothing this season meaning I shouldn’t buy anymore this coming holidays. But good news, I can still buy from second hand stores.)
Let me know what you think.. Any other solutions? Sorry for being an idealist, I *think* was made this way.

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  • Reply
    jaro daily
    February 17, 2017 at 6:33 am

    Been doing no. 1 – 6 lately! <3 Have you seen the movie "The True Cost"? 🙂

  • Reply
    July 28, 2017 at 10:50 am

    Hi Ashley!
    I just want you to know that this post inspired me to start giving up fast fashion too! I just recently had my closet cleanup, and my clothes reduced to half. I realized I have too many clothes that I am not wearing anymore for reasons. Also, I felt better knowing that I am doing something (even small) for the environment. Hehe. I support you in this challenge. Good luck to us! 🙂

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