What is Cruelty-Free Beauty? 

Two days ago, I saw The Body Shop campaign (in the Philippines) online to sign the Forever Against Animal Testing petition. So I thought, maybe the world is ready for this message. I was hesitant to talk about this topic since it might cause many debates and I also thought maybe I could just practice it without telling the world about it. You know, the online world is sometimes too scary for people who have anxiety like me. Please only read more when you’re ready to listen.

This is not a sponsored post, I’m not even invited to The Body Shop event.

Although I’m aware of the harm animal-testing does to animals, I wasn’t actively talking about until recently. Most personalities do not participate in any form of activism online if you’ve noticed! I’m also hesitant to talk about this before so I’m slowly talking to my friends about it just to see what kind of reaction I would get. I don’t want to receive any “But, nothing is ever cruelty-free anyway” kind of messages so I’ll talk about CRUELTY-FREE BEAUTY only. At least for now.

What is Cruelty-Free Beauty? 

A beauty brand that is free from animal testing. They do not TEST on animals even if it is required by law.

How would I know if the brand I love is Cruelty-Free?

They are either a part of the organisations like PETA or Leaping Bunny that promotes Cruelty-Free Beauty or they made an official announcement claiming that they are cruelty-free and doesn’t export to China. China is the only country that requires brands to undergo animal-testing before they can sell. Therefore, brands that are officially selling in China are NOT cruelty-free. If you want to know more about it, you can check

My Story / Thoughts About Cruelty-Free Beauty

Like I’ve said on my previous (Top 28 Things To Do In MyBucket List) post, I want to be a really good human being. I started pursuing sustainable fashion last year and this year, going Cruelty-Free Beauty is my next step. One small step as a time! So when I’ve read about The Body Shop campaign in the Philippines, I thought it’s the right time to go cruelty-free at least for me. The next thing I did was to “research” more about it online. Thankful for blogs like Cruelty Free Kitty that helped me to define which is cruelty-free and which is not. I also braved to share my friends this burden of knowing that most Korean brands that we currently love are NOT cruelty-free since they all export to China. You can check more info at koreanbeautylicious regarding this! Bidding goodbye (until they go cruelty-free) to Laneige, The Face Shop, Tony Moly, Banila Co., Nature Republic, Innisfree and Etude House. Most of these brands are labeled cruelty-free in Korea but they all do export to China. I really hope we can help each other to change this.

What should we do now?

Signing the Ban Animal Testing Campaign

Boycott brands that still do animal testing and export to China

Support brands that are cruelty-free

Share this information to your family and friends

Which brands you can find locally (PH) are cruelty-free?

Beach Born



Happy Skin

Human Nature

Kat Von D (via Sephora PH)



Pink Sugar

The Body Shop (as mentioned above)

Wet n Wild


As always, let me know if I’ve missed on something! And of course, what do you think about cruelty-free beauty? 

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  • Reply
    July 16, 2017 at 7:37 am

    We’re fairly lucky in the UK, as the cruelty free movement is already very big here. I always aim to buy cruelty free and that’s pretty easy – especially with brands like The Body Shop and Lush around!

    I am now becoming more aware of some ingredients harmful effects on the environment and sea life, but that’s a lot harder to avoid as some of the ingredients are commonplace in most cosmetics.

    Well done on standing with the cruelty free movement! It always makes me so happy to see people speaking about this 😀

  • Reply
    Camille Mueco
    August 11, 2017 at 3:54 am

    Still looking forward to that ethical fashion post~
    Would love to hear about your journey so far. 😀

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